We turn great ideas into digital experiences.

Born Digital has grown and evolved over the years, but one thing has always remained true: the desire to build products which engage users and inspire action.

We're led by founder and behavioural psychologist Alison Gardiner. Alison works closely with our clients at the planning stages; sharing her knowledge of behavioural design and business strategy so we can craft digital products that connect with people, tell meaningful stories and deliver innovative and profitable experiences.

From applications and websites to enterprise-class systems, we apply our expertise across a variety of sectors, platforms and screens.

We've helped our customers sell cars, shoes, software, fake tan, consultancy, JCBs, wetsuits, toys, sandwiches, legal advice, jewellery and a host of other products and services. We'd love to help you too.

Our latest work - digital healthcare

Because of the changing nature of the digital landscape, much of our work has been and gone, and everything that we design will eventually fade away. What remains is the thrill of being part of something which never gets old, working in an environment where there's always something new to learn.

Our latest project is a collaboration in the digital healthcare space which has allowed us to change lives through our work. We're honoured to have been a part of this project and are very proud of the impact it has had and continues to have.

According to BUPA up to one in three people in the UK have insomnia at some point in their lives. An effective treatment for insomnia is cognitive behavioral therapy (CBT). It involves changing attitudes, beliefs and behaviours that have a negative impact on sleep. The positive effects of CBT can be long-lasting. Unfortunately, access to CBT for insomnia in the UK is very limited.

We wanted to find out if we could develop an automated digital therapy for insomnia that was as effective as face to face therapy. We worked with doctors at the local hospital and university to prototype a product. After initial testing with a closed group, sleepstation was launched. 1000 users registered in the first week.

A few months after the product launched, we published a research paper which showed that it produced significant improvement for 81% of users. This meant that it was more effective than face to face therapy, which is proven to be effective in 50-70% of cases.

Sleepstation has gone from stength to strength and we've been contracted to develop additional digital healthcare products, which are due to launch later this year.

Here's what some of our users have to say about sleepstation:

  • I feel 100 times better than I did 4 months ago, I was a complete wreck. I now recommend this course to anyone who suffers sleep problems, from minor to major it will make a big difference to your life!

    Tom Taylor
  • I had given up hope of sorting out my insomnia after so many decades of failed therapies and also having seen a psychologist. I am absolutely amazed that the therapy actually worked. I really felt as if I was being personally guided by a top sleep neurologist. Thank you.

  • Thank you so much for all of your help. It has made an enormous difference to my life. Amazing! I found the ease of using the website rather than the hassle of finding and getting to a clinic very important.


A team with a unique insight

We're a team of designers, developers, thinkers, writers, planners and architects based in nine cities around the world. Our office is in Newcastle, but we live and work wherever we choose – from Berlin to San Francisco, Singapore to Amsterdam.

We've been big believers in the effectiveness of remote working for a long time now. Because we've chosen to work this way, we're not restricted by geography, and can hire the very best people, no matter where they happen to live.

We're in business to stay in business and to do that we believe that you need to: be passionate, do your best, have fun, be honest, pay attention to detail, share your knowledge and keep learning. We love to work with people who share our values.

  • Aaron
  • Aidan
  • Alison
  • Amy
  • Catherine
  • Colin
  • Dan G
  • Dan N
  • Georgie
  • Henry
  • Kate
  • Mark C
  • Mark S
  • Matt
  • Mike
  • Paul
  • Philip
  • Richard
  • Seb
  • Steve